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Consumer Wallet Shift And Retailer Strategy Bolster Canadian Online Retail

ForecastView Document

December 1, 2014

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Authors

  • By Jeff Wray

Why Read This Brief

Online retail sales in Canada are set to rise by over 15% in 2014, topping C$22 billion but still representing just 6% of the total retail market. However, with continued double-digit growth through 2019, digital sales will approach a 10% market share. The Canadian online retail market will outpace growth in the more developed US market as Canadian retailers build and enhance their digital commerce platforms, shipping costs begin to fall, and sales on smartphones and tablets increase by over 20% annually. This report explores the key trends driving growth in the Canadian online retail market and outlines how consumer purchase behavior will continue to evolve in the coming years.

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