Consumerization Drives Smartphone Proliferation
Employees' Choices And Dollars Dictate The Rise Of Android And Apple Devices
December 2, 2011
Why Read This Report
More than half of US information workers pay for their smartphones and monthly plans, and three-quarters pick the smartphone they want rather than accept IT's choice. What does consumerization's victory over smartphones really mean? At least these three things: First, consumer choice means platform choice, which means you must deliver business apps like SharePoint, chat, and portals on iPhones and Android phones. And that means these apps will be used from any location over any network. Gulp. Second, employees' taste of victory over smartphone selection means they will start pushing for computer choice: Mac and desktop virtualization are the winners here. And third, employees' willingness to share the cost burden means that you can now think about outsourcing some cost of devices, apps, and services to your employees.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($2495 USD).Purchase
Table of Contents
- Android And iPhone Devices Have Surpassed BlackBerry At Work
- Smartphones Seed A Bring-Your-Own-Device Strategy
- What "Bring Your Own Device" Really Means
- Consumerization Has Big Implications For Tech Markets
- Supplemental Material
Align Your Business Applications To Cloud And BT Imperatives
October 5, 2016 | Paul D. Hamerman
Brief: Oracle's NetSuite Acquisition Signals A Shifting ERP Landscape
August 8, 2016 | Paul D. Hamerman
TechRadar™: Software-As-A-Service, Q3 2016
July 13, 2016 | Liz Herbert