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Consumerization Will Erase Boundaries Between Corporate And Consumer Technology Markets

Vendor Strategists Must Overhaul Business Units And Products Aimed At Information Workers

January 9, 2012

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Why Read This Report

Execs plotting new information and communications technology (ICT) products and services face changing information worker behaviors driven by five innovations that empower users to provision and use technology with little help from their IT department. We cite adoption survey data, define this consumerization phenomenon, name the major market segments it affects, and offer a checklist of consumerization criteria. Creating consumerized offerings requires strategists to embrace transformations across the value chain and five principles of consumerized businesses. In this new climate for end user facing technologies, individuals take their tech and data with them from job to job. To succeed, vendor strategists must help their firms go beyond traditional practices and strategies.

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Table of Contents

  • Info Workers' Changing Tech Behaviors Drive New Competitive Strategies
  • Twelve Characteristics Define Consumerization Across Information Workers
  • Consumerization Manifests In Four Major Tech Market Segments
  • Using Consumerization Strategies Affects The Entire Value Chain
  • Creating Consumerized Technology Requires New Strategic Principles
  • WHAT IT MEANS

  • Consumerization Will Help Job Changers And Employ More Social Scientists
  • RECOMMENDATIONS

  • Embracing Consumerization Is Challenging — So Dive Into The Deep End
  • Supplemental Material
  • Related Research Documents

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