Trends Report

Consumers Are Connected; Companies Are Catching Up

Mature Firms Adopt A Portfolio Of Technologies To Serve Their Customers

June 28th, 2019
Julie Ask, null
Julie Ask
With contributors:
Martin Gill , Allison Vizgaitis , Rachel Birrell

Summary

Forrester's Q2 2019 Global Emerging Technology Executive Online Survey assessed the digital portfolio initiatives of 134 firms. Most of the firms in this sample have undergone the greatest digitally transformation, offering a closer look at a uniquely mature sample. We found that these firms still lag in emerging technology adoption, but they're catching up. Digital business pros should read this report to understand how they fit into the emerging technology maturity framework and map out a digital portfolio approach to match their goals and aspirations.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.