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For eBusiness & Channel Strategy Professionals

Consumers Are Connected; Your Company Isn't

The State Of Emerging Technology In Digital Experiences

August 13, 2018


Why Read This Report

Customers are more connected than ever, yet businesses have been slow to adopt the same devices, platforms, and channels to meet consumers where they are. To help digital business strategy professionals benchmark their use of mobile and emerging technology against the technology that their customers and other firms use, we surveyed 147 digital executives in Forrester's H2 2017 Global Mobile Executive Online Survey.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Savvy Firms Serve Consumers Where They Are
  • Supplemental Material
  • Related Research Documents

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