Report

Consumers Want Convenience, Not Conversations

Conversational Interfaces Struggle To Deliver Contextual Convenience
August 21st, 2019
With Contributors:
Erin Sellers
and Rachel Birrell

Summary

Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those who aren't regularly using conversational interfaces are pil

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.