Contact Centers Must Go Digital Or Die
Rework Your Contact Center Technology And Staffing Models To Align With Customer Channel Preferences
April 3, 2015
Why Read This Report
Consumer preference for customer service channels is changing across all ages and demographics. Adoption of digital customer service channels, with an emphasis on self-service channels such as web and mobile, is exploding as consumers expect relevant and seamless omnichannel customer service. However, firms' technology and staffing plans are not keeping up with consumer demand for digital customer service. This report outlines communication channel customer use and major gaps in contact center technology and operations. It also provides data that will help application development and delivery (AD&D) pros align operations with customer expectations to garner their satisfaction and long-term loyalty.
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PurchaseTable of Contents
- The Digital Imperative For Assisted Customer Service
- Contact Center Operations Don't Line Up With Consumer Behavior
- Six Steps To Achieve An Omnichannel Contact Center Tech Road Map
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WHAT IT MEANS
- Cross-Organizational Commitment Is Critical To Going Digital
- Supplemental Material
- Related Research Documents
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