Trends Report

Content Marketing Must Support Customer Experience

When Customers Want To Engage, Customer-Led Content Helps Them Be Effective, Eases Their Interactions, And Makes Them Happy

April 26th, 2016
Ryan Skinner, null
Ryan Skinner
With contributors:
Joana de Quintanilha , Carlton Doty , Kasia Madej , Laura Glazer

Summary

Valuable customer experiences will be the primary factor differentiating brands that win from those that lose in the global economy for at least the next decade, and content marketing has a crucial role to play in supporting customer experience. Marketers can make the difference for their brands customers' experiences by producing, distributing, and promoting content that makes brand interactions more effective, easier, and more enjoyable. This report provides guidance and examples for how marketers should tie their content strategies to customer experience and use the customer life cycle as a framework to guide them.

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