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Content Marketing Starts With Strategy

Road Map: The Content Marketing Playbook

November 8, 2017

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This is the Road Map report in The Content Marketing Playbook For 2018.

Why Read This Report

Among marketing leaders surveyed by Forrester, more than half said their content marketing activities were "still immature." At the same time, they concede that based on how customers behave and buy, content marketing is crucial to their success. Content marketing is getting more budget, but marketers are failing in the execution. This report of Forrester's content marketing playbook gives marketing leaders a clear road map to set up their content marketing operations in an impactful, cost-efficient, and coordinated way across all marketing functions. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Start With Clear, Customer-Centric Objectives For The Content
  • Three Crucial Elements Of Successful Content Marketing
  • Recommendations

  • Less Is More: Pick Discrete Targets And Mine Their Content Appetites
  • Supplemental Material
  • Related Research Documents

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