Report

Content And Commerce Technology: Traditional Marriage Dynamics Don't Apply Anymore

Options To Support The Integration Of Marketing And Buying Experiences Are Evolving
November 7th, 2016
With Contributors:
Anjali Yakkundi
and Allison Cazalet

Summary

Technology, marketing, and commerce groups often operating in silos leads to separate technology solutions for brand content and transactions. The resulting fragmented digital presence confuses the customer, is difficult to manage, and leaves revenue on t

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