Report

Content Marketing Must Support Customer Experience

When Customers Want To Engage, Customer-Led Content Helps Them Be Effective, Eases Their Interactions, And Makes Them Happy
April 26th, 2016
With Contributors:
Carlton Doty
Kasia Madej
and Laura Glazer

Summary

Valuable customer experiences will be the primary factor differentiating brands that win from those that lose in the global economy for at least the next decade, and content marketing has a crucial role to play in supporting customer experience. Marketers

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