Report

Convert B2B Customer Passion Into Value Through Advocacy

Focus On People, Not Companies, To Increase Buyer Engagement
September 28th, 2018
With Contributors:
Jacob Basseches
and Rachel Birrell

Summary

Peer testimony and validation are powerful B2B marketing tools. The growth in social, mobile, and subscription-based business models now make customer influencers even more important. Read this report to learn how B2B marketing professionals are developin

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