Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Coolhunting With Teen Social Networkers

October 9, 2009


  • By David Card
  • with Ina Mitskaviets,
  • Corina Matiesanu,
  • David M. Cooperstein,
  • Jean-Yves Lugo

Why Read This Report

Two-thirds of online teens surveyed said they tell friends about products — that's almost twice as many as adults — and more than 70% of teens use social networks regularly. So it's critical for marketers to understand how to best use social networks to reach teens and to help them spread the word. Teens use social networks primarily for entertainment and communication, and tapping into entertainment users, who are also cross-category influencers, is key. Social networks can be a hub for cross-media "cool" and a launch pad for modern integrated campaigns.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Key Questions
  • Social Networking Is An Essential Part Of The Teen Media Diet
  • Target Teens By Their Social Network Motivation

  • Until The Platform Evolves, Use Social Networks Like Media
  • Supplemental Material
  • Related Research Documents