Report

Courting The Affluent US Insurance Buyer Online

June 20th, 2011
With
Bill Doyle
Douglas Roberge
Amelia Martland
and Elizabeth Stark

Summary

Online affluent consumers who buy insurance in the US are older and more technology-savvy when compared with online Americans who buy insurance. These millionaire insurance customers are self-made, self-directed, and often consumed with attaining complete

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