Advanced Search

Save Or Share This Report

For CMO Professionals

Cracking The Convenience Code

How The Convenience Quotient Guides Product Strategy

February 6, 2009

Primary author headshot

Authors

Why Read This Report

Why do the products with the most desirable features fail as often as they succeed? Diligent consumer product strategists work tirelessly to figure out how their products will fare in the marketplace. Even when their products succeed, they are often unable to pinpoint what made the critical difference and how they can replicate that success. From more than a decade of surveying millions of consumers about hundreds of products and services, Forrester has concluded that the secret to creating and marketing a successful consumer product experience lies in a single, comprehensive concept: convenience. This report introduces a robust methodology for quantifying a product or service's convenience called the Convenience Quotient. Consumer product strategists who harness the power of the Convenience Quotient will know how to increase their product's benefits while reducing barriers to success.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Also in Collection: Convenience Quotient

Table of Contents

  • What It Means When Bad Things Happen To Good Products
  • Introducing A Comprehensive Convenience Measure: The Convenience Quotient
  • RECOMMENDATIONS

  • Take Four Steps To Center Product Strategy On Convenience
  • Related Research Documents

Recommended Research