Report

Create A Pragmatic Personalization Program

Use Forrester's POST Methodology — People, Objectives, Strategy, And Technology — To Build A Businesswide Personalization Program
August 16th, 2016
With
Tony Costa
Jennifer Wise
Allison Cazalet
and Peter Harrison

Summary

To scale personalization beyond a single touchpoint, eBusiness and channel strategy pros must pull a cross-functional team together to plan and execute a personalization program, not just treat it as a series of projects. We've adapted our POST method — p

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