Trends Report

Create Marketing Your Customers Can Use

How To Infuse Marketing Programs With Usefulness

April 14th, 2014
With contributors:
Luca Paderni , Carlton Doty , Olivia French , David Cooperstein

Summary

Half of US online adults are always addressable, meaning that they personally use at least three Internet-connected devices and access the Web multiple times per day from multiple physical locations. This gives marketers more opportunities than ever before to engage their customers in meaningful ways — or to screw it up. These demanding customers prioritize useful, relevant interactions with your brand that help them accomplish something or save them time. This report will show you how to determine your readiness to deliver transformative utility and teach you the five key ways to create expansive utility-based marketing programs.

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