Report

Credible Empathetic Content Wins Over Elusive B2B Buyers

Four Practices Deliver Value And Engage Your Buyers’ Attention

April 30th, 2020
With contributors:
Caroline Robertson, April Henderson, Miriam ElKorchi, Kara Hartig

Self-sufficient and digitally adept business buyers are tired of wading through piles of marketing and sales content that isn’t helpful or interesting. B2B marketers need to step away from producing content that focuses on what they do and step up to showing customers that they understand their problems and can help solve them. Read this report to learn how to create marketing content that is more empathetic to buyers by including data-backed analysis that lends credibility to your perspectives and by showing you understand customers’ issues and share their concerns.

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