Crisis Communication: Defining Roles And Responsibilities
April 28, 2010
Why Read This Report
As a discipline, crisis communication affects many roles throughout the organization, but there is little agreement on how important it is, how formally it should be addressed, and who should be responsible for it. In an online survey of 345 Disaster Recovery Journal subscribers, Forrester found that 54% of organizations take crisis communication "very" or "extremely" seriously, and 51% address it as a component of business continuity planning. However, these results varied substantially depending on the size of the organization, and even those that have dedicated crisis communication teams show little resemblance to each other in the ways they are organized. Security and risk professionals can evaluate how closely these survey results reflect their own organization and use the findings to make improvements where necessary.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- It's Not Always Clear How Crisis Communication Fits Into The Organization
- Participation In Crisis Communication Is Broad, And Leadership Varies
- Make Sure Your Commitment To Crisis Communication Is Realistic
- Supplemental Material
- Related Research Documents
Why Strong Vendor Management Is Essential To Managed Services Relationships
September 15, 2011 | Jan Erik Aase
Market Overview: IT Security In 2009
April 22, 2009 | Jonathan Penn
CISOs Need To Add Customer Obsession To Their Job Description
September 4, 2015 | Martin Whitworth