Report

Cultural Bias In CX Studies: Real, But Not As Relevant As You Think

Quantifying Cultural Bias In Customer Experience
April 12th, 2017
With Contributors:
Gina Fleming
Theresa Pappafotopoulos
and Xiaotong Duan

Summary

Improving customer experience (CX) is a vital business priority. But for global brands, measuring and reporting CX can be tricky. Are intercountry differences in CX metrics due to cultural biases or are they true CX differences? This report outlines the r

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