Save or Share this Report

For Customer Experience Professionals

Customer Experience Index Snapshot: Banking

November 21, 2007


  • By Bruce D. Temkin
  • with Steven Geller,
  • Olga Melnikova

Why Read This Report

Forrester asked nearly 5,000 consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) for 112 firms in nine industries. In this document, we take a closer look at the 14 US banks included in the index. Some of our findings: credit unions led all other banks in the overall rankings, BB&T and Citizens Bank received high grades for usefulness, and most banks did poorly when it came to enjoyability.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).