The Customer Experience Management Maturity Model
March 14, 2016
Why Read This Report
Not every company needs great customer experience (CX). In some cases, good CX may be enough. But it's getting harder to even achieve "good" CX consistently. As companies scale, employees have to coordinate to deliver products and services via many channels. The often-haphazard CX management (CXM) approach of the past won't cut it anymore, but many CX pros aren't sure what to do differently. Forrester's CXM maturity model answers that question. It spells out the activities, processes, and habits that define mature CXM in the age of the customer.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Success Requires Strong CX Management Across Six Competencies
- Customer Experience Management Maturity Requires Discipline
- Discipline Isn't Enough: CXM Maturity Also Requires Empathy
- Focus CXM Assessments On What's There, Not What's Missing
- Supplemental Material
- Related Research Documents