Report

Customer Journey Mapping For Corporate Banking In China

June 23rd, 2021
With
Arnav Gupta
Han Bao
and Bill Nagel

Summary

While corporate banks recognize the importance of customer centricity, few banks have embedded customer experience (CX) principles into their operating models. Customer journey mapping (CJM) can help CX professionals in corporate banks identify key pain p

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.