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For B2C Marketing Professionals

Customer Life-Cycle Industry Overview: Consumer Electronics

A Consumer Technographics® Report

November 21, 2013

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Why Read This Brief

A range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest groups and are first in line to make the purchase, other less tech-savvy consumers may scrutinize product details before purchasing out of necessity. These various retail drivers lead to a dynamic research and engagement experience that is fragmented across consumer electronics brand websites, professional review sites, and offline conversations. This customer life-cycle industry overview traces the path that US online consumers take when buying consumer electronics products.

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