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For B2C Marketing Professionals

Customer Life-Cycle Industry Overview: Over-The-Counter Health Products

A Consumer Technographics® Report

September 11, 2013

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Why Read This Brief

When it comes to buying health-related products, consumers take extra care to learn about the item. Although over-the-counter health products aren't generally high investments on the basis of price, they do warrant serious research if they are to win consumer trust. While consumers are willing to tap the online channel to conduct this research and assess the product's relative effectiveness, they tend to rely on offline resources more frequently. This report reveals the myriad media channels that consumers consult on their journey to purchasing over-the-counter health products.

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