Trends Report

Customer Experience Demands Outcome-Oriented Data Governance

November 16th, 2018
With contributors:
Jeremy Vale , Gene Leganza , Henry Peyret , Elizabeth Hoberman

Summary

Data governance programs often start with a burst of enthusiasm and then fade away. This creates peaks and valleys in an organization’s ability to know its customers and engage relevantly with them. Enterprise architects must establish sustainable governance that improves customer experience and supports line-of-business objectives. This report provides a data governance framework that leads to just that.

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