Trends Report

Customer Obsession Will Remake AD&D Tools And Supporting Technologies

December 29th, 2016
JR
John Rymer
JH
Jeffrey Hammond
With contributors:
Christopher Mines , Allison Vizgaitis

Summary

Application development and delivery (AD&D) leaders shifting to modern application development are like acrobats performing above a flimsy net. The tools and technologies they need to support the planning, execution, and evaluation of customer-focused applications just aren't widely available yet. The biggest gaps are in portfolio management, test-and-learn development environments, and digital application platforms. This report provides an overview of the tools and technologies needed to support AD&D leaders' business technology (BT) agenda. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.