Report

Customize Your Interactive Brand Ecosystem

Use Scale And Audience Trust To Prioritize Interactive Marketing Channels
October 26th, 2011
With Contributors:
Emily Riley
Sarah Glass
and James McDavid

Summary

Building an effective brand ecosystem can be hard: Interactive marketers have dozens of social, mobile, and paid media channels to choose from and often limited resources to work with. To make the right channel and platform choices, study your target audi

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