Data Overview Report

Data Insight: Magazine Readership

A Technographics Data Deliverable

October 2nd, 2012
Gina Fleming, null
Gina Fleming
With contributors:
Michael Munsell , Reineke Reitsma , Anjali Lai

Summary

One-fifth of US online adults consume magazine content digitally, meaning they visit magazine websites or read digital publications. Those who read both paper magazines and digital magazine content skew younger and male and are more likely to visit websites that magazine ads point them toward. As people consume this digital content on a number of devices with different screen sizes, publishers should develop responsive sites to reach this tech-savvy audience.

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