Data Overview Report

Data Insight: Television Cord-Cutting

A Technographics Data Deliverable

October 1st, 2012
Gina Fleming, null
Gina Fleming
With contributors:
Nicholas Raushenbush , Reineke Reitsma , Anjali Lai

Summary

The overall adoption of connected devices for online TV and video consumption is expected to increase dramatically over the next few years. Early-adopter consumers are already beginning to sever ties with their home TV service in favor of watching content on these devices: 11% reveal they are likely to "cut the TV programming cord" soon if they have not already done so. While emergence of this TV cord-cutting population is a noteworthy trend, not all consumers are as willing to give up their TV service, as the value for features such as channel surfing, DVR, and on-demand content compel some to maintain TV programming.

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