Save or Share this Report

For eBusiness & Channel Strategy Professionals

Data Insight: US Online Grocery Retail

A Technographics® Data Deliverable

July 20, 2012

Primary author headshot

Authors

Why Read This Report

Online grocery shopping in the US has more than doubled in the past three years. Frequency of purchase has significantly increased; currently, half of US online grocery buyers are purchasing monthly or more. Knowing that these US online grocery buyers tend to be tech-savvy, higher-income 25- to 34-year-old males who are receptive to mobile ads is key to developing an effective interactive marketing plan.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.