Why Read This Report
The need to become insights driven is universally recognized: 90% of data and analytics decision makers see increasing the use of data insights in business decision making as a priority. At the same time, organizations struggle: 91% report that improving the use of data insights in decision making is challenging for their organizations. The gap is no longer data availability or tools but lack of skills to use the tools and the data to drive business outcomes. Insights leaders should use this report to understand how firms are creating data literacy programs to bridge this gap.
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