Trends Report

Data Management Excellence Propels Big Data Benefits

Leading Chinese Companies Are Using Big Data To Deliver Customer Value

March 28th, 2016
Charlie Dai, VP, Principal Analyst
Charlie Dai VP, Principal Analyst
With contributors:
Michele Goetz , Alex Cullen , Michael Barnes , Travis Wu , Alice Ma , Bill Nagel

Summary

While many enterprise architecture (EA) professionals and technology management leaders have already kicked off big data initiatives, many lack a strategic approach to continuously generating customer insights and accelerating digital transformation. This report analyzes how to use data management to improve big data capabilities, introduces sample open source technologies and vendor solutions, and provides real-world examples from China to show EA pros how adopting these technologies enables digital business and improves the customer experience.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.