Trends Report

Data Literacy: What Is It, And Why Do Executive Teams Need To Care?

Leveraging Data To Achieve Maximum Business Benefit Requires More Than Technology Tools

February 14th, 2020
With contributors:
Pascal Matzke , Jennifer Belissent, PhD , Elitsa Kortenska


Insights-driven organizations require the capacity to produce and analyze context-relevant data to make the right decisions at the right times. However, the access to and quality of data alone is not sufficient to ensure sound business decision-making. Data literacy is the vital ingredient that’s often partly or entirely missing. This report delves into what data literacy really means and why it’s fundamental for business. CIOs can use it to discover how to detect the symptoms of data illiteracy and avoid its pitfalls.

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