Report

Data Management Platforms Fail To Meet Power-User Expectations

Savvy Marketer Skills Outpace DMP Capabilities
January 30th, 2018
With Contributors:
David Novitzky
and Christine Turley

Summary

The Forrester Wave™: Data Management Platforms, Q2 2017 is the third examination of the technical capabilities of the participating data management platform (DMP) vendors. The rubber meets the road, however, with the day-to-day customer experience. B2C ma

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