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For Customer Insights Professionals

Data-Driven Decision-Making In Consumers' Everyday Lives

A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

April 13, 2016

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Why Read This Report

The age of the customer means that individuals have unprecedented amounts of information at their fingertips and new resources to inform every decision. With the constant rise of social media connections, IoT innovation, and digital behavior, the volume and variety of data permeating today's environment will continue to grow. How does this vast amount of data play into individuals' decisions and why? We applied Forrester's Technographics 360 methodology to reveal how individuals seek out data, perceive data-driven decisions, and rely on information to make daily choices.

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Table of Contents

  • Data And Intuition: The Yin And Yang Of Decision-Making
  • Recommendations

  • Optimize Statistical Confidence For Psychological Confidence
  • How Forrester Can Help

  • Technographics 360 Delivers A Comprehensive View Of Consumers
  • Supplemental Material
  • Related Research Documents

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