Trends Report

Data-Fueled Products: How To Thrive On The Design And Data Science Collision

August 9th, 2019
AH
Andrew Hogan
With contributors:
David Truog , Brandon Purcell , Amelia Nickels , Shayna Neuburg

Summary

Companies are starting to combine data science and design to create data-fueled products based on pattern-finding algorithms. But it’s not going well: Many companies are hurting their customers and therefore the business. This report describes our research findings to help experience design (XD) professionals make their companies’ data-fueled products that incorporate data science and AI successful.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.