Report

Death Of A (B2B) Salesman

One Million US B2B Salespeople Will Lose Their Jobs To Self-Service eCommerce By 2020
April 13th, 2015
With
Patti Freeman Evans
Susan Wu
Laura Naparstek
Jacob Milender
Peter O'Neill
and Josh Bernoff

Summary

Forrester forecasts that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020. While B2B buyers overwhelmingly prefer to research, and increasingly buy, products and services via a self-service website, B2B sellers

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