Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 2

Understand The Operating System Preferences Of Smartphone Users Of Different Ages To Build An Effective Mobile Engagement Strategy
October 3rd, 2014
With Contributors:
Manish Bahl
and Abhinav Dhruwa


Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers want brands to engage with them on the platform of their cho

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