Save or Share this Report

For Customer Experience Professionals

Deep Design: Designing Well Combines Art And Science

A Design Revolution Series Report

October 17, 2019

Why Read This Report

Many companies treat design as if it were only about look and feel and see it as a discipline suited primarily to people with artistic inclinations — a risky mistake. This report for experience design (XD) professionals and their colleagues explains what design really is in terms they can use to communicate to their executives to dispel these misunderstandings.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Many Firms Misunderstand What Design Is
  • Design Is About How Things Work
  • Good Design Is Art But Also Science
  • Recommendations

  • Teach Colleagues The Scientific Underpinnings Of Good Design
  • Thrive On The Design Revolution
  • Supplemental Material
  • Related Research Documents

Recommended Research