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For Application Development & Delivery Professionals

Define Your Mobile Development Strategy

Use Forrester's Mobile POST Method To Create A Mobile Development Plan

August 24, 2010

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Why Read This Report

Developing mobile applications used to be an arcane activity pursued by highly specialized developers, but no more. The surge in popularity of Android devices, BlackBerries, and iPhones has application development professionals gearing up to incorporate mobile development into mainstream development processes. The first step in taking mobile development mainstream is defining your strategy. Learn from your peers in consumer product strategy by applying Forrester's POST method to your mobile development efforts. Begin by understanding what types of mobile users you need to support. Next, determine your objectives, and then build a strategy based on your desired offering and level of corporate commitment to mobile. Once you have completed these three steps, then — and only then — should you choose from among the six mobile development styles at your disposal and the vendors that offer mobile platforms and tools that can aid your efforts.

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Tools And Templates

Models and Calculators

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  • Mobile Device Use In The Enterprise

Document Templates

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  • Summary Of Mobile Development Options
  • Mobile Middleware Vendor Profiles
  • Mobile "Full Web" Vendor Profiles
  • Mobile RIA Vendor Profiles

Also in Collection: Mobile Business Processes

Table of Contents

  • Mobile Used To Be Its Own Silo, But Now It's Going Mainstream
  • RECOMMENDATIONS

  • Use The POST Method To Get Started, But Keep Your Options Open
  • WHAT IT MEANS

  • Mobile Development Is Crossing The Chasm
  • Supplemental Material
  • Related Research Documents

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