Defining Social Intelligence
Vision: The Social Intelligence Playbook
March 14, 2016
Why Read This Report
Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. Marketers struggle to fully utilize these insights from the masses of data available. To get the most from the social media data they collect, marketers must develop a broader data strategy, integrate social data with their existing customer data, share the data across the organization to ensure that all teams benefit from the insights, and turn social media data into actionable marketing and business strategy. This is an updated version of the 2014 "Defining Social Intelligence" report, citing new examples and terminology for the social intelligence playbook. It references new data from the "Introducing The New Social Technographics®: The First Step Toward Social Success" Forrester report.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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