Trends Report

Stop Pushing Unwanted Content To Customers

January 5th, 2017
With contributors:
Melissa Parrish , Kasia Madej , Laura Glazer

Summary

Customers have abundant sources of information to drive their purchases, and a new one's never more than a click away. This dynamic hurts marketers who push unwanted content and rewards those who push helpful and handy content. Careful analysis of how customers relate to channels — and the content in them — will help marketers keep those customers close and win their business. This report describes how to proceed.

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