Demystifying The DSP
How Demand-Side Platforms Will Optimize Online Media Buying
March 2, 2010
Why Read This Report
Current market conditions complicate the already difficult process of online media buying. But new technologies in the form of demand-side platforms (DSPs) are appearing to streamline and improve online media buying. DSPs allow marketers to discover, aggregate, and optimize biddable display media. With marketers and agencies already eagerly adopting DSPs we think DSPs are ripe to upset the current online advertising ecosystem.
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