Trends Report

Design A Social Intelligence Function

Decide On A Centralized Or Distributed Model

March 9th, 2016
Samantha Ngo, null
Samantha Ngo
With contributors:
Mary Pilecki , Stephanie Liu , Laura Glazer

Summary

Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and most importantly, people to do the work. This report describes several options for B2C marketing professionals designing a social intelligence function, including models for internal and outsourced resources. This is an update of a previously published report; Forrester reviews and updates its reports periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and tools.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.