Why Read This Report
This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never been higher. People use apps that are amazingly intuitive and make them feel pampered, and they quickly start to wonder why all their app experiences can't be like that. The bar has risen — big time. If you think mobile app design is about choosing the best development tools and designing for a smaller screen size, guess again. Sure, the platform is important, but great mobile user experiences don't happen just because you chose the best development tools. To deliver apps your users will love, you must design and develop a user experience that is useful, usable, and desirable and that takes into account the mobile context, and you have to design for emotion. Design is the differentiator. Great mobile apps are the result.
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