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For eBusiness & Channel Strategy Professionals

Design Your Digital Store Blueprint For Customer Impact

Roadmap: The Digital Store Playbook

April 17, 2020

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This is the Roadmap report in The Digital Store Playbook For 2021.

Why Read This Report

The store is changing rapidly as new technologies appear, older technologies evolve, and others become mainstream, including click-and-collect and mobile point of service (mPOS). The problem for retailers: Which of the many available digital store technologies should you invest in? Ultimately, digital store transformation must map to the needs of your customers and store associates. This report examines how retail executives and digital business professionals must construct and prioritize their digital store roadmap to execute on this transformation. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • The Digital Store Roadmap Is The Path To Distinctive Experiences
  • Execute Your Digital Store Roadmap In Three Stages
  • Recommendations

  • Build Your Digital Store Foundation With Business Fundamentals
  • Supplemental Material
  • Related Research Documents

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