Design Better By Conducting The Right Kinds Of Research

August 2nd, 2021
Amelia Nickels
and Shayna Neuburg


This report explains the four types of research you need to do to guide your design efforts — discovery, descriptive, evaluative, and monitoring — and how.

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This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.