Trends Report

Design Teams In 2020: Evolution And Expansion

September 8th, 2020
Andrew Hogan, null
Andrew Hogan
Kelly Price, null
Kelly Price
With contributors:
David Truog , Angelina Gennis , Amit Bhatia , Jennifer Wise , Amanda Chen , Shayna Neuburg


The profession traditionally known as user experience (UX) has expanded, bridging toward adjacent disciplines — especially product strategy, product management, data science, and customer experience (CX). Reflecting this broader charter, its leaders and practitioners increasingly refer to it as “experience design” (XD) or simply “design.” To understand this evolving landscape, we surveyed 282 practitioners. We then interviewed 35 of them who are design leaders across industries. This report highlights our top findings and what they mean for design teams in 2021, including how design teams are influencing strategic decisions, scaling design to work more effectively and efficiently, and expanding the scope and impact of their work.

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