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For Customer Experience Professionals

Designing For Emotion

Tap Into The Full Scope Of Emotion To Go Beyond Delight

January 24, 2017


Why Read This Report

Emotion is the key driver of customer experience (CX) quality, but few companies recognize how much it matters. And even companies that do and try to design for emotion rarely tap its full potential. This report helps CX professionals better understand and weave emotion into experience design.

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Table of Contents

  • Good Design And Designing For Emotion Go Hand In Hand
  • Develop The Skills To Design For Emotion
  • Recommendations

  • Start Designing For Emotion The Right Way
  • Supplemental Material
  • Related Research Documents

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